How we secure your personal data at IDENTI

Preliminary information

This Privacy Policy document describes what data we collect about you via and in our IDENTI accreditation system, how we use and process your personal data, how we protect it and what choices you can make with respect to that data. We encourage you to read this document.

We guarantee to our customers that we are fully compliant with GDPR. We ensure that we have implemented appropriate technical and organisational measures to secure the data entrusted to us. We regularly test and measure the implemented data protection measures in order to secure personal data through regular security audits, testing of the implemented safeguards and ongoing supervision of data processing processes by the Data Protection Inspector. Our activities are guided by the guidelines of the Office for Personal Data Protection, the European Data Protection Board and International Standards, including ISO/IEC 27001, ISO/IEC 27002, ISO/IEC 27005.

If necessary, we ensure that our customers enter into an agreement for the entrustment of the processing of personal data in accordance with the facts.

Personal data controller

The administrator of the personal data is Accred Sp. z o.o. with its registered office at 2/11 Sądowa St., 20-027 Lublin.

Contact to the Administrator:

Data Protection Officer

We have appointed a Data Protection Officer who can be contacted on matters related to the processing of personal data by IDENTI, including the exercise of data subjects’ rights regarding access to their data, rectification, restriction of processing, or objection to processing. Contact with the IDENTI Data Protection Officer possible at e-mail address: .

Objectives and grounds for the processing of personal data by IDENTI

The website does not collect personal data, but the Data Controller collects and processes it in its IDENTI accreditation system. The bases for this processing are:

Processing in the IDENTI accreditation system of data of natural persons provided by the organisers of the event, co-organisers of the event, or by the data subject, The basis for such processing is the legitimate interest of the controller consisting in the performance of the contract for the supply of the accreditation system for a mass event. (GDPR Article 6(1)(F)).

Processing of personal data (name and surname, business contacts – e-mail address and telephone number) of representatives, employees, co-workers and other contact persons of the Administrator’s clients and contractors in order to establish and perform a service agreement. The basis for such processing is the Administrator’s legitimate interest in being contacted to establish and perform a contract. (GDPR Article 6(1)(F).

Data processing in connection with the protection of the interests of the Controller. The basis for such processing is the legitimate interest of the Controller to establish, assert and defend claims (GDPR Article 6(1)(F)).

Data processing on the basis of consent in a situation where a person accredited for one of the events gives consent for his/her data (name, image, e-mail address, telephone number) to be processed in the IDENTI Accreditation System between mass events operated by the Administrator in order to facilitate the handling of subsequent events. The basis for such processing is the unambiguous person of the data subject (GDPR Article 6.1.A).

Categories of data we collect through the accreditation system

Recipients of personal data

Personal data may be transferred to trusted recipients to whom the Administrator entrusts the processing of such data, such as: providers of administrative services (e.g. accounting services, legal assistance); providers of technical services (for the maintenance or development of IT systems); providers of marketing services; debt collection companies.

Data subjects’ rights:

Individuals whose data is processed by IDENTI may claim the right to:

How do we take care of your personal data

Respecting your right to privacy and data protection, we take special care to protect your interests and your rights and freedoms, in particular we ensure that:

Information on the necessity to provide data

Provision of personal data is voluntary, but failure to do so results in the impossibility of using our services and undertaking cooperation with IDENTI

Profiling and automated decision-making

The website administrator does not profile the personal data of website users and does not subject them to automated decision-making processes. However, Google may do so.

The website administrator uses Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The legal basis for such action is the administrator’s legitimate interest in creating and analysing statistics in order to optimise the functioning of the website.

Google Analytics collects information about the use of the website automatically.

As Google LLC is based in the USA and uses technical infrastructure located in the USA, it has joined the EU-US-Privacy Shield programme to ensure an adequate level of protection of personal data as required by European legislation. As part of the agreement between the US and the European Commission, the latter has determined an adequate level of data protection for companies with Privacy Shield certification.

The user can prevent the recording of the data collected by the cookies concerning the use of the website by Google, as well as the processing of this data by Google, by installing the browser plug-in located at the following address:

Details on the processing of data within Google Analytics, can be found at:


Our website uses cookies. These cookies are stored in the local memory of your device in order to use all the functionalities of the website. Cookies do not change your device settings or store sensitive information about you. To block, restrict or delete cookies from, please use your browser settings.

Clearing, disabling and managing cookies in the Chrome browser:

Deleting cookies and page data in Firefox:

Deleting cookies and page data in the Microsoft Edge browser:

Cookies used by

Essential cookies help make the site useful by enabling basic functions such as site navigation and access to secure areas of the site. The website cannot function properly without these cookies.

_EC_TEST__ Used to remember if a user accesses a website on a computer or mobile device.

Preference cookies

Preference cookies allow the site to remember information that changes the way you behave or look on the site, such as your preferred language or the region you are in.

wpglobus-language – Specifies the visitor’s preferred language. Allows the website to set the preferred language for visitor re-entry.

wpglobus-language-old – Specifies the preferred language of the visitor. Allows the website to set the preferred language for the visitor’s re-entry.

Statistics cookies

Statistical cookies help site owners understand how visitors interact with websites by collecting and reporting information anonymously.

_ga – Registers are used to generate statistical data about how visitors use the site.

_gat – Used by Google Analytics to limit the request rate.

_gid – Used by Google Analytics to record a unique identifier that is used to generate statistical data about how a user uses the site.

Marketing cookies

Marketing cookies are used to track visitors to websites. The intention is to display advertisements that are relevant and engaging to the individual user, and therefore more valuable to publishers and third-party advertisers.

ads/ga-audiences –Used by Google AdWords to re-engage users who are likely to convert into customers based on the number of visitors. Online behaviour across all websites.

b24_crm_guest_pages – Sets a unique identifier for a specific user. This allows the website to target the user with relevant offers through their functionality.

b24_crm_guest_utm – Sets a unique identifier for a specific user. This allows the website to reach the user with relevant offers through its chat functionality.

Publication of the last update of the Privacy Policy: October 2021.

Jan Kaczmarczyk